Adelaide, Australia-based Artem creates some of our favorite high-quality straps. The brand is known for offering sailcloth straps with a rubberized texture. These straps combine leather or rubber with synthetic materials to make a luxury product. Now the Artem HydroFlex presents sportier sailcloth looks and more flexibility. We took a look at the version in […]

Visit A Bold Pairing: The New Artem HydroFlex Khaki Green & Orange Strap to read the full article.

Due to my smaller wrists, I tend to wear custom-size straps and adjusted bracelets. However, there are other options. The Artem nylon watch straps are a cut above typical offerings. I’ve paired one with a vintage Tudor Submariner for today’s review, and I’ll answer why it’s worth selecting a premium nylon strap over a flimsy […]

Visit Hands-On With Artem Nylon Watch Straps to read the full article.

I appreciate a manufacturer that listens and responds to customer feedback to evolve its products. It seems obvious to most that this should be the case. But you may be surprised how many companies mindlessly ignore criticism to focus on churning out the same stock. Thankfully, Artem continually seeks improvement to maintain its customer base […]

Visit Artem Updates And Improves Its Classic Sailcloth Watch Strap With Pin Buckle to read the full article.

We have added several new items to the Fratello Shop in the past few weeks, so it’s time for an update! We’re happy to present new strap variations, watch rolls, watch pouches, and the official #SpeedyTuesday caps in three colorways. Atelier Romane × Fratello Pouches For those who travel with more than one watch or […]

Visit New In The Fratello Shop — Apparel, Straps, Watch Rolls, And Pouches to read the full article.

Over the past few years, I’ve gone on a journey of discovery with straps from Artem. With its name coming from the Latin phrase ars est celare artem (loosely translated, “true art conceals the means by which it is achieved”), the brand has steadily evolved and refined its products. From the initial black pin-buckle and […]

Visit Closing The Loop — The Evolution Of The Artem Loop-Less™ Sailcloth Strap to read the full article.

For several years, Artem has made it its mission to provide high-quality alternatives to luxury brands’ OEM straps. Initially focusing on sailcloth straps seen by the brand’s founders as an afterthought (and an expensive one at that), they decided to develop a more affordable alternative without compromising on quality. Since then, the brand’s catalog has […]

Visit Artem Straps Are Now Available In The Fratello Shop! to read the full article.

Today, we’re talking about the best summer watch straps. I love spending time in the ocean, and I take my watches with me, so water resistance is something I keep in mind when wearing them. And in our recent series on GADA watches, it was clear that for many of my fellow editors and contributors, […]

Visit The Best Watch Straps For Summer — A Comprehensive Guide to read the full article.

The year is wrapping up in just a few days, and I have no new strap maker to present to you. Instead, I decided to reflect on the ateliers that we featured this year in the Watch Strap Review column. While we try to bring you a new company each month, sometimes it doesn’t work […]

Visit Watch Strap Review 2022 — A Year In Retrospect to read the full article.

I’m a major fan of blue! I was always proud of my colorful wardrobe until my wife said, “But everything is blue!” That’s also why I got myself the Tudor Black Bay Fifty-Eight in this color. It matches the rest of my wardrobe perfectly. I love wearing this watch on its proprietary bracelet, and the […]

Visit Strap Check: The Blue Sailcloth Strap By Artem Was Destined For My Tudor Black Bay Fifty-Eight Blue to read the full article.

There are some watch/strap combinations that are classic, timeless, and with which you can never go wrong. Take, for example, the trusty gray NATO. Gray is a neutral color that pairs well with any steel or titanium watch. Even black DLC or PVD watches look great on gray. A black or brown two-stitch leather strap […]

Visit Strap Check: This Artem Straps NATO Is A Perfect Match For My Oddball Breitling Aerospace to read the full article.